yaya-wines

Miami Herald Makeovers made a big impact for some small businesses in 2014

YAYA WINES

In September, SCORE worked with YaYa LeGrand, owner of YaYa Wines in North Miami. The SCORE team was made of professionals with experience in marketing, wine buying and the law, all areas where LeGrand needed help.

Hillary Metz, an intellectual property and trademark attorney at Mills Metz Law and Nora Adler, a former wine buyer with over 20 years of experience in marketing, advised LeGrand to do three things to take her business to next level: First, LeGrand had to protect her brand. Metz recommended that LeGrand immediately begin using her federally registered trademark on the wine bottles. Next, Adler recommended that LeGrand partner with a reputable distributor to gain entry into major chain supermarkets. Adler also encouraged LeGrand to foster relationships with wine buyers and store managers to boost sales.

“SCORE really made a difference in the way I do business,” LeGrand said. “I thought I had a lot of areas of my business covered, but I didn’t know what I didn’t know until I worked with the SCORE counselors. They opened my eyes to things I had no idea about that were impacting my small business.”

Today, LeGrand has implemented all the advice she was given by SCORE. “I’m using my trademark everywhere now,” she said. “I also signed a contract with a major distributor and am actively working with wine buyers and store managers to get into major chain stores. It’s been a wonderful and very rewarding experience working with SCORE. I am grateful, and it has set me on the path to growing my business with all my bases covered.”

Read more here: http://www.miamiherald.com/news/business/biz-monday/article5417352.html#storylink=cpy

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